This is something that I noticed again and again, over and over when I was actively studying self made multi millionaires, what they did and also their courses, and all the big guys charging thousands of dollars for their advanced business and marketing courses have this, the Ideal Customer Profile as common ground

This will make it easy to build and run yours business in this digital age, create a really strong, solid, parthenon-like foundation

You can’t build a solid, stable house on a weak foundation

Choosing the right customer is one of the most important/foundational pieces of the puzzle, because if we market to “everybody” we can’t create compelling messages

It might seem like a bright idea at first, but if we try to sell to anyone and everyone, we usually end up with nobody, or worse, you end up working with people who exhaust you, people you don’t resonate well with, and when you have to deal with those kinds of people everyday you can eventually start dreading your own business

There is no “one size fits all customer”

The right message in front of a large wrong market will not do well, while the same message in front of a smaller ideal market can do very very well

Regardless if you had the best marketing message in the world it would be hard to sell a wheelchairs to a crowd of people with working legs

Without having a “Ideal Customer Profile” our marketing turns out generic, ineffective, and impotent

So what we want to do is to identify people who are highly likely to be a perfect fit for what we’re doing/our products

We want people who are in a position to buy our products, and are highly likely to read, engage, respond and buy, repeatedly 🙂

The entire process of running your own business, creating products, marketing, building the website etc gets so much easier when we find our Ideal Customer, someone who is wanting, needing, and happy to pay for what we do

When we have the ideal customer to present the offer to, the sale is easy 🙂 no friction, no resistance, because they already want and need what’ve got 🙂

When having found our Ideal Customer we don’t really have to try to convince anyone or be super good at sales and marketing because we choose to market to someone who is already excited and enthusiastic about our stuff before they even know it, or our business exists

This way we don’t have to spend much energy and effort trying to convince and convert people to want our stuff, instead we want to find people who are PREDISPOSED to want our stuff

So we select our market based on who you can help the most, the most easily

Imagine if you could only serve a handful of people with your business, what kind of people could you serve best, what kind of people would you enjoy, feel best working with?

What kind of person is the Ideal Customer for what you do? Who is wanting, needing, happy to pay for what you do? Who, what kind of person can you help the most right now?

• How old are they?
• What gender are they?
• What do they look like/appearance?
• What is their current lifestyle like?
• Family status?
• What are their interests?
• What are their hobbies?
• What do they enjoy?
• Who do they follow?
• What is their occupation?
• What is their income?
• What types of websites/blogs do they visit? • What do they read?
• What are their wants?
• What are their needs?
• What are their fears?
• What are their problems and obstacles?
• What are they willing to pay money for?
• Where do they hangout online?
• Where do they hangout offline?

One of the points of doing this is to be able to understand, relate and empathize more with our customers, and thus we also become more able to communicate the benefits of our products/business more clearly in ways they resonate with

If you already have a Ideal Customer Profile you can deepen that by doing actual market Research & connect with our market by using:

– Surveys
– Email
– Calls
– Meeting IRL
– Connecting with a few of your customers every week

The point of this step is to know yourself, and know your customer

The earth is the home to very many souls, and the internet has tied together, connected people in a way very advantageous to business, a great digital network spanning the globe now exists, so it’s very easy for us to find the ideal customer that matches with what we do

Even if you live in a small city or village where nobody is interested in and appreciates what you do in your business, now with the internet it’s easier than ever to find people who do

Before the internet, you were sort of limited by geography

This kind of opportunity has not been present before, imagine just 50 years ago, if you lived in small city or village, then you were sort of stuck with those people as your customer base, but now we can easily find and reach people from all over the earth

Choosing the right, the ideal customer for you is the difference between ending up with a business that stays afloat and that you love or one that you merely tolerate, since you’re going to be dealing with those people almost every day