We’re going to start with the very basics, the preparation, the first step of which is to: Know your Customer

And in the first step we introduced the concept of the Ideal Customer Profile and we’re going to put that to use here 🙂

Because unless we know our customer, unless you can empathize, relate to, unless you know what they, want, need, fear, like etc

Unless you can speak the same language you can’t communicate the benefits of your stuff in a way that resonates with them, selling effectively

You might have a marketing message created by the best copywriter in the world, but if that is presented to the wrong audience the result will be bad

A dirty little secret that most copywriters and marketers don’t want you to know is that selection of customer is often more important than the copy/marketing itself

One of the benefits of choosing our ideal customer is that since we’re targeting a certain type of people who are wanting, needing, naturally interested and exited about, willing to pay for what we do, this makes it very easy to sell because they are already interested in/ exited about/sold on the idea BEFORE they come in contact with us, and discover that our products/services exist 🙂

And this means that we don’t have to be the greatest marketer in the world, I’m surely not, if we market our stuff to the right customer, we don’t need to use advanced sales tactics to convince and convert people or anything like that…

When we choose a customer who already wants what we have, then the sale is easy