Ok, so now we have covered the big steps of how to construct a marketing message modeled on how the the multimillionaires do:)

And before we end this module, we’re going to cover objections which are possible reasons why they would not go ahead with the purchase, if we’re able to identify and “disarm” those objections that will also increase the % of sales

So lets cover the 5 most common reasons why people don’t buy:

1) They don’t want what you’ve got

If this is the case, maybe you’re not clearly communicating the benefits in a way that is relevant to their current situation? Or maybe simply the customer does not match the message and product, you’re not speaking to your ideal customer

2) They don’t understand the thing Clear communication is key

3) They don’t trust you
Just be real, authentic, yourself, don’t try to be this and that, brand or position yourself as something you’re not, and this is no problem

4) They don’t believe in themselves
They might totally trust you, trust the product and the results people get from it, but not themselves, so here we help them clearly see how to take the steps needed to get there can help here

5) They can’t afford your stuff
Sometimes people can’t afford to buy, and that is ok 🙂
But most of us know that this is often just a excuse that means that he does not want the thing strongly enough

Imagine if your child were going through some horrible hardship, and the situation calls for money, a father/mother would then figure something out to deal with that situation, borrow from friends or whatever, do something creative, if you really wanted something strongly enough you would make it happen

Of course, people may have other objections, reasons why the think they should not go ahead with the purchase

Ex: “I don’t have time to listen to a 6 CD audio program…”

You can overcome/disarm this type of objection directly by somewhere where it fits into your presentation saying something like “And even if you’re a super busy person without a lot of free time, you can listen to the CDs while driving your car, or while exercising, taking a bike ride” etc

Another way of overcoming objections, addressing things that people might be skeptical about, is if you have had experience with that earlier in your life, tell in your story how you overcame that

So, think of reasons why people might hesitate with going forward, and weave into your marketing the overcoming of those objections

If you plan a ahead a little, you can question your market by using surveys and quizzes as to what their objections and concerns are, asking for their top questions, and then answer those questions/objections in your marketing materials