Ads & Advertising:

Here we are going to cover ad, advertising, campaigns

And again I won’t give a dead formula, but rather competency, insight and ability to create your own ads on any platform

So I’m not going to walk you through step by step exactly how to put ads on specific mediums such as google+, facebook, linked in, instagram or anything like that here, but after this part you will be able to create and put up ads and campaigns on your own, in almost any medium you choose

And creating ads is very simple, most places where you put ads you just fill in the information like this, and as you see it’s pretty straight forward

Now we’re going to introduce a new concept which is important when advertising, and that is R.O.I, which stands for Return On Investment

Imagine, if you could turn $20 of traffic into $100 of sales, that would be a pretty good ROI Some people are raving about getting free traffic, as if free traffic was the best

Going and knocking on every door is free, whereas sending a letter, or adverting online to the people on those addresses which you would go knocking on would cost more, but would probably yield a much better R.OI., a better way of investing both time and money

It’s not really about if the traffic source is cheap, it’s rather about if it’s a good R.O.I

So if and when we start running ads, we first start by testing small, with maybe $25-50, if we get a good ROI, then we can continue and increase the budget

Online Ads – Old Way vs New Way:

In the olden days of the internet ads were targeted at specific keywords and/or key phrases, and they showed up when you searched for something in the google, or put banner ads on websites you knew your IC visited, but now it’s done differently, because very much personal data is being gathered on people over the internet (Big Brother sees you…)

So now days most of the ads you see now are based on who you are, your interests, your searches, your purchase history, your online behavior etc

We can now choose to only display our ads to our perfect match, our most ideal customer, and thus not waste any time or money on marketing to people in general

Which means that ads will only show up in the front of quality traffic, people like your Ideal Customer, highly likely to get interested by, reach engage in your content and ultimately buy

When we get specific with our ICP, and we can get really specific, we don’t need a mountain of traffic for this to work

And as you can see here, and on the example on the next page, it’s now very easy to narrow down the demographics so they fit our Ideal Customer 🙂

Example:

We can even get so specific that we choose to display our ads only to tattooed, healthy eating cat owners.. 😛

Purpose of Ad

So what is the purpose of the ad? Get the click! 🙂

The purpose is NOT to sell the product or to do any serious pre-framing, here our focus is simply to get the click to our website

And the stat we use to measure this is called:
EPC – Earnings Per Click
This is the stat which determines the quality of your traffic

Types of Ads:

• Sidebar
• Newsfeed
• Promoted posts to your followers

•The sidebar ads have less image and text space and are prone to more “banner blindness”
•Newsfeed ads which an be used on pretty much all scroll based social media sites can be very good if the message and market matches and harmonizes, and if the ad interrupts/ stops the pattern of scrolling

•Promoted posts, that goes to your personal following, include a link to something cool 🙂

Create page > click > self evident to follow and create, wont waste your time with showing that

Pros and Cons with Mobile Ads

Remember what the purpose of the ad is
Get the click! 🙂
Mobile is very good for getting clicks, but not so good for conversion

Mobile is great for engagement, opt ins, but not for sales, people are not as comfortable with pulling out their wallet and credit card and typing it into the phone, also videos often load slower, the page does not look as good etc

It’s common now to use mobile to get people, to get traffic to opt in, into some sequence/ campaign which they’ll finish later on the good ol’ computer

So here it’s key to remember to have a theme on your website which is optimized and responsive for mobile(a page which scales to mobile view for mobile, and standard for computer)

Bottom line: Mobile is got for a quick opt in but not for sending people to a 20min+ video or sales page

Ad Headline

This has been called “The ad for the ad”, something which initially gets them to stop what they are doing, turn their head and get their attention

The ad needs to be able to intercept and interrupt their scrolling, to stop and scrolling and wanting to check this out

Image for Ad

The image in the newsfeed ad is arguably the most important piece of our ads

Design elements to consider:

•Attention Grabbing
•Shock Value
•Breaks/stops/disrupts the normal pattern of newsfeed scrolling •Look directly into the viewers eyes, make friendly contact 🙂 •Stands/Jumps Out, “Pops” Gets Attention
•CTA Text in image
•Vivid Color
•Colored Border
•Be Creative: Upside down? 🙂

Tips for finding images that you can get permission to and be allowed to use for your ads • ShutterStock Images
• www.dreamstime.com is my favorite resource for buying images
• Royalty Free Images

• Licensed Images
• Images you’re allowed to use, have permission • Your Own Photos 🙂
• Google: “Public Domain Images Free”
• Wiki Commons

Spend a little time, the time it takes to find good images 🙂 Image Manipulation/Editing:

We can use tools like photoshop, illustrator or www.pixlr.com to edit our images, or any other image editing tool that you have that you prefer 🙂

Another great inexpensive tools that we can use it www.shareasimage.com

You probably also remember from earlier that we can hire people to do simple stuff for us on www.fiverr.com and similar websites, this means that we can also get images made for us for cheap if you don’t want to create/edit them yourself.