Name of Ad/Sequence:

Overall Strategy: Intent:

Main Objective:
• Get Likes & Shares?
• Get clicks to Webpage? • Website Conversion?

Where is the Ad going to?
• What is Landing Page design?
• What is the structure of the marketing campaign?

What is the “bait” to attract your IC to opt in?

Who is the Ad targeted at? Location:
Age:
Gender:

Language: Interests: Newsfeed/Sidebar? Mobile?

Copy: Image: CPA: Budget: