There are certain tools which allow us to “spy” on what other people are doing with their ads and campaigns, tools like:

www.follow.net

www.similiarweb.com

Using these we can track what other people in the same, or different markets are doing, and see what is working in their ads/campaigns

We can see what other people in our market are doing, where they are advertising, what ads and campaigns they are running, and where they are sending their traffic

We can save a lot of time and effort by looking at the ads currently working in our niche, it could take weeks, months and years to figure out what works good in our niche by our own efforts

We can get the market data of what is working now, we can:
•See where they advertise
•See what they spend monthly on advertising
•See how long campaigns are running (hint: if it’s been active for a while it’s most likely getting a good ROI)

•See what images they use
•See what copy they write in their ads
•The colors
•See where the traffic is sent, how the landing pages look •See split test pages
•See what offers they have

We can with these tools easily find out the: •Demographics
•Offer
•Landing page

•Traffic sources
•Ad copy
of what is currently working in our market

And to get even more data we can purchase their products to see the backend sequence, up and down-sells

Split Testing

Split testing is where you have two or more versions of the same thing with a slight difference, and you try to see which one does best

For example: two versions of the same landing page, but you have different headlines, small changes in copy, different call to action buttons, different images etc, and you send traffic to both pages and see which one gets the best % conversion