A email management system, can be a really good tool for staying in touch and communicating with your customers, and a email list can also be a really good asset

And by now you probably know what an asset it

If you stopped working today, would currency still flow into your pockets?

An asset is something which generates currency without you having to constantly work

The opposite of an asset is something which draws currency out of your pocket

An asset is something that continuously and passively(or almost passively) makes currency flow to your pockets

Real assets are low maintenance
And your email list & follow up campaigns can be one such asset

Imagine a email being sent to your list which links to your products/services, and then people bought

What would happen in your life if you got 5, 10, 20, 100 people to buy from one email?

Someone which I don’t exactly who said something along the lines of:

“Being able to send a email and instantly generate currency from that, is almost like having the ability to print money on demand”

And imagine that the emails could be programmed to be sent out to the subscribers on autopilot

3 Different Email Management Systems/Auto-responders:

1) Mailchimp:
– free will small lists
– very simple
– no followup with free

2) Aweber:
– cheap
– reliable
– strong name

3) Infusionsoft:

  • –  expensive
  • –  fancy & advanced
  • –  additional plugins
  • –  includes shoppingcart
  • –  can make order forms
  • –  can use dynamic behavioral response marketing (send different emails based on the

    actions your subscribers do, more custom)

    Automatic Follow Up Sequence / Auto-Responder

    When sending emails to your list there are two different types:

    1. 1)  Broadcast emails, which you simply write and send out (warm)
    2. 2)  Follow up sequences, emails which you write ahead of time and schedule in your auto

      responder (cold)

    You can choose to manually stay in touch with your customers or use a auto-responder

    sequence/follow up sequence

    A auto-responder is a sequence of emails that you have written in advance, which automatically get sent out to, in the order you want, to those who opt in for that sequence

    Email 1 on day 1, email 2 on day 2, email 3 on day 5 etc

    Pros:
    • Can pre-write emails for months, and “set it and forget it” • Can be used to build a 100% automatic business model

    Cons:
    • Cold
    • Impersonal
    • People often feel/know it’s prewritten • Not good for building relationships
    • Can’t stay up with current relevancy • Lacks feeling of authenticity
    • Risk of getting bad reputation

    I like writing broadcast emails most of the time, and just to use the followup sequences in order to build the engine of a marketing machine