That you need a big email list to be successful in business is a myth, bigger is not better, it’s not about the size of your.. list 🙂

It’s about the relation you have with those people, small lists are often very strong and responsive, because the business has not become big yet, it’s still warm, because the person having recently started the business has not yet started to try to look like, being positioned as a big corporation

Small lists generally have a higher response rate that big lists, because when the list is small the person mailing is more grounded and have not started to turn into a big cold impersonal business yet

Multiple Email Lists

When using a EMS we’re eventually going to end up with more than one email list, at least two, a prospect list, and a customer list

Because after a person has bought your stuff, you don’t want them to get any more emails encouraging them to check out the product they’ve already bought, so to spare them of that we simply segregate the buyers to a special exclusive insiders/customer list

Physical Newsletter

To stay in touch with your customers you can also, after they’ve made a purchase and you have their address, send physical newsletters in the mail, this can feel more exclusive and special than digital newsletters