Most people in business just sporadically and randomly promote their things, if you have a promotional calendar you will be lightyears ahead

When we look at big companies, Nordstrom, Apple, BestBuy your local grocery store, etc they all have their promotions, campaigns and product launches planned in advance, they have their spring specials, the summer blowout, the valentines day, the holiday specials, when in the schedule to squeeze in to promote their JV partners etc etc

They have in advance created a promotional calendar, and know exactly what they’re going to be doing in terms of marketing and promotion each month, they have planned the theme of the news letters for each month, which is easy to do and align with the holidays etc if you do this in advance

One of the simplest ways to create your own Promotional Calendar is simply to take a sheet of paper and draw some crossing lines making 12 rectangles/squares representing the 12 months

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When you plan your promotions and marketing in advance, this also makes things easy for your Joint Venture Partners, your promotional partners

You can find lots of varied examples of promotional strategies and campaigns hat you can use in the Promotional Strategies booklet included with PLF

PLF: Promotional Strategies is filled with promotions and campaign that are proven to work, and have made millions and millions of dollars, promotions that I’ve learned and collected and used while studying self made multimillionaires online