Ad Checklist
Name of Ad/Sequence:
Overall Strategy: Intent:
Main Objective:
• Get Likes & Shares?
• Get clicks to Webpage? • Website Conversion?
Where is the Ad going to?
• What is Landing Page design?
• What is the structure of the marketing campaign?
What is the “bait” to attract your IC to opt in?
Who is the Ad targeted at? Location:
Age:
Gender:
Language: Interests: Newsfeed/Sidebar? Mobile?
Copy: Image: CPA: Budget: